According to a survey conducted by Rakuten Insight in South Korea in 2023, around 44.7 percent of female and 43.3 of male respondents stated that they did not want to see sponsored ads on social media platforms. Of those who were willing to view such ads, female respondents were most commonly interested in only seeing personalized, targeted ads, while male respondents were most interested in finding good offers or discounts.
Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by gender
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Rakuten Insight. (August 2, 2023). Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by gender [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/
Rakuten Insight. (2023). Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by gender. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms in South Korea as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by gender Statista, https://www.statista.com/statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/ (last visited November 24, 2024)
Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/
