According to a survey conducted by Rakuten Insight in South Korea in 2023, nearly 44 percent of respondents stated that they did not want to see sponsored ads on social media platforms. Of those who were willing to view such ads, around 24.8 percent were only interested in personalized, targeted ads, while a similar share wanted to use them to find good offers or discounts.
Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023
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Rakuten Insight. (August 2, 2023). Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1404146/south-korea-social-media-sponsored-ad-view-willingness/
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023." Chart. August 2, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1404146/south-korea-social-media-sponsored-ad-view-willingness/
Rakuten Insight. (2023). Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1404146/south-korea-social-media-sponsored-ad-view-willingness/
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms in South Korea as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404146/south-korea-social-media-sponsored-ad-view-willingness/
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023 Statista, https://www.statista.com/statistics/1404146/south-korea-social-media-sponsored-ad-view-willingness/ (last visited December 21, 2024)
Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404146/south-korea-social-media-sponsored-ad-view-willingness/
