Leading online travel agencies used in Hong Kong 2023, by consumer gender

Published by Agne Blazyte, Sep 24, 2024
According to a survey by Rakuten Insight on online travel agencies in Hong Kong conducted in June 2023, 69 percent of female and 58 percent of male respondents used Agoda the most when it came to planning their travels. Preference to use Trivago and Tripadvisor had a much smaller gender gap among the surveyed consumers.

Most popular online travel agencies among consumers in Hong Kong as of June 2023, by gender

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Release date

August 2023

Region

Hong Kong

Survey time period

June 12 to 30, 2023

Number of respondents

2,891 respondents

Age group

16 years and older

Special properties

only among those who said they had used an online travel agency before

Method of interview

Online survey

Supplementary notes

Survey question:
"Which of these online travel agencies have you used before? (choose all answers that apply)"

Among a total of 2,891 respondents, 1,807 were female and 1,084 were male.

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