Leading online travel agencies used in China 2023, by consumer gender

Published by Agne Blazyte, Sep 24, 2024
According to a survey by Rakuten Insight on online travel agencies in China conducted in June 2023, 66 percent of female and 65 percent of male respondents used Trip.com (former Ctrip) the most when it came to planning their travels. Gender preference differences were more noticeable when it came to usage of online service providers such as Qunar and Airbnb.

Most popular online travel agencies among consumers in China as of June 2023, by gender

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Release date

August 2023

Region

China

Survey time period

June 12 to 30, 2023

Number of respondents

3,633 respondents

Age group

16 years and older

Special properties

only among those who said they had used an online travel agency before

Method of interview

Online survey

Supplementary notes

Survey question:
"Which of these online travel agencies have you used before? (choose all answers that apply)"

Among a total of 3,633 respondents, 1,991 were female and 1,642 were male.

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