Rakuten Ichiba's GMS mobile ratio 2020-2023

Published by C. Diep, Aug 5, 2024

In the fourth quarter of 2023, mobile sales accounted for 78.8 percent of gross merchandise sales on Rakuten Ichiba, an decline by 1.9 percent compared to the fourth quarter in 2023. Rakuten Ichiba is the online shopping mall of the Japanese technology conglomerate Rakuten Group, Inc. The marketplace is at the core of the company's domestic e-commerce business.

Mobile share of gross merchandise sales on Rakuten Ichiba from the 1st quarter 2020 to the 4th quarter 2023

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Release date

February 2024

Region

Japan

Survey time period

Q1 2020 to Q4 2023; the company's first quarter starts on January 1 and ends on March 31 of the stated year

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