U.S. iOS app ASO mistakes impacting conversions 2022

Published by Laura Ceci, Aug 8, 2023
According to a study conducted in 2022 of over 70 mobile iOS app pages on the Apple App Store, 54 percent of mobile apps lacked App Store Optimization (ASO) cross-localization. Around 40 percent of the analyzed app pages presented keyword duplicates in the app metadata and insufficient length of app titles and subtitles. Additionally, 30 percent of app pages were using low performing keywords.

Possible App Store Optimization (ASO) mistakes impacting conversion for mobile apps in the Apple App Store in the United States in 2022

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Release date

March 2023

Region

United States

Survey time period

2022

Special properties

more than 70 apps analyzed in several categories from the Apple App Store

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Statistics on " App Store Optimization "

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Advertising spotlight: Apple Search Ads (ASA)

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Topics

ASO - App Store OptimizationApp storesApple App StoreMobile advertising and marketing in the U.S. Mobile advertising and marketing worldwide
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