Online traffic distribution of health and beauty websites in the U.S. 2022

Published by
L. Yltävä,
Sep 4, 2024
In 2022, the distribution of online traffic to health and beauty e-commerce websites varied depending on the device used, in the United States. Mobile phones generated the highest online traffic at nearly 70 percent, while it was the lowest from tablets at around two percent.

Distribution of online traffic to health and beauty e-commerce websites in the United States in 2022, by device

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Release date

August 2023

Region

United States

Survey time period

January 1 to December 31, 2022

Supplementary notes

Survey analyzed 161 billion page views and 35 billion site visits across nine different industries.

Date of release is the date of access.

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Statistics on " Beauty and personal care e-commerce in the United States "

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Overview

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Leading stores

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Leading channels

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Online shopping

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Users and spending habits

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Spotlight: Gen Z shoppers

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Topics

Beauty and personal care e-commerce in Latin AmericaLivestream commerceSocial commerce in Latin AmericaBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce worldwide
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