U.S. iOS app visibility and ranking ASO mistakes 2022

Published by Laura Ceci, Dec 4, 2023
According to a study conducted in 2022 of over 70 mobile iOS app pages on the Apple App Store, 54 percent of mobile apps lacked App Store Optimization (ASO) cross-localization. Around 40 percent of the analyzed app pages presented keyword duplicates in the app metadata and insufficient length of app titles and subtitles. Additionally, 30 percent of app pages were using low performing keywords.

Possible App Store Optimization (ASO) mistakes impacting visibility and ranking for mobile apps in the Apple App Store in the United States in 2022

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Release date

March 2023

Region

United States

Survey time period

2022

Special properties

more than 70 apps analyzed in several categories from the Apple App Store

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Statistics on " Apple App Store "

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Overview

4

Performance

8

iOS app publishers and developers

7

Software development kits (SDKs)

5

Data collection

5

App Store content removal

7

Spotlight: App Store Optimization (ASO)

8

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Topics

Apple App StoreAppleMobile app usageApp storesMobile app monetization
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