Share of shoppers buying beauty products online in the U.S. 2023, by generation

Published by
L. Yltävä,
Sep 4, 2024
In the United States, Millennials purchase the most beauty products online compared to other age groups. According to a survey conducted in the second quarter of 2023, nearly seven in ten Millennials reported buying these items online. In comparison, two in five Gen Z consumers purchased beauty online.

Share of consumers purchasing beauty products online in the United States in 2nd quarter 2023, by generation

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Release date

August 2023

Region

France

Survey time period

Q2 2023

Number of respondents

1,000 respondents

Supplementary notes

Date of release is date of access.

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Statistics on " Beauty and personal care e-commerce in the United States "

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Other statistics that may interest you Beauty and personal care e-commerce in the United States

Overview

8

Leading stores

5

Leading channels

7

Online shopping

7

Users and spending habits

6

Spotlight: Gen Z shoppers

5

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Topics

Beauty and personal care e-commerce in the United StatesCosmetics industry in the U.S.Beauty and personal care e-commerce in the NordicsBeauty shopping on social media Beauty and personal care e-commerce worldwide
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