Share of shoppers buying beauty products online in the U.S. 2023, by gender

Published by
L. Yltävä,
Sep 4, 2024
Women purchase more beauty products online than men in the United States, according to a survey conducted in the second quarter of 2023. Almost half of the female respondents reported buying beauty online, compared to roughly 44 percent of men.

Share of consumers purchasing beauty products online in the United States in 2nd quarter 2023, by gender

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Release date

January 2023

Region

United States

Survey time period

Q2 2023

Number of respondents

1,000 respondents

Special properties

mostly purchase beauty online

Supplementary notes

Date of release is date of access.

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Beauty and personal care e-commerce in the United StatesCosmetics industry in the U.S.Beauty and personal care e-commerce in the NordicsBeauty shopping on social media Beauty and personal care e-commerce worldwide
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