In Europe, the United Kingdom had the highest percentage of e-shoppers buying fresh food and beverages online in 2022. Compared to the UK's 52 percent, neighboring Ireland had around 37 percent of its e-shoppers buying fresh food online. In contrast, Bulgaria had the lowest share of online shoppers buying fresh food via digital channels, at 23 percent.
Share of online buyers that purchased fresh food and beverages online in Europe in 2022, by country
*Between 800 and 1,525 participants were interviewed per country. All respondents had purchased physical goods online since January 2022, and received at least one package.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DPD. (March 1, 2023). Share of online buyers that purchased fresh food and beverages online in Europe in 2022, by country [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1403674/fresh-food-e-commerce-europe-by-country/
DPD. "Share of online buyers that purchased fresh food and beverages online in Europe in 2022, by country." Chart. March 1, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1403674/fresh-food-e-commerce-europe-by-country/
DPD. (2023). Share of online buyers that purchased fresh food and beverages online in Europe in 2022, by country. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1403674/fresh-food-e-commerce-europe-by-country/
DPD. "Share of Online Buyers That Purchased Fresh Food and Beverages Online in Europe in 2022, by Country." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1403674/fresh-food-e-commerce-europe-by-country/
DPD, Share of online buyers that purchased fresh food and beverages online in Europe in 2022, by country Statista, https://www.statista.com/statistics/1403674/fresh-food-e-commerce-europe-by-country/ (last visited December 21, 2024)
Share of online buyers that purchased fresh food and beverages online in Europe in 2022, by country [Graph], DPD, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1403674/fresh-food-e-commerce-europe-by-country/
