In the United Kingdom, consumers mostly bought their groceries in stores. A survey conducted in the second quarter of 2023 revealed that while 36 percent of UK shoppers purchased groceries online, nearly 50 percent preferred to shop mostly in person.
Share of shoppers buying groceries mostly online vs. in-store in the United Kingdom (UK) in 2nd quarter 2023
19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (July 3, 2023). Share of shoppers buying groceries mostly online vs. in-store in the United Kingdom (UK) in 2nd quarter 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1403645/online-in-store-grocery-shoppers-united-kingdom/
Klarna. "Share of shoppers buying groceries mostly online vs. in-store in the United Kingdom (UK) in 2nd quarter 2023." Chart. July 3, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1403645/online-in-store-grocery-shoppers-united-kingdom/
Klarna. (2023). Share of shoppers buying groceries mostly online vs. in-store in the United Kingdom (UK) in 2nd quarter 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1403645/online-in-store-grocery-shoppers-united-kingdom/
Klarna. "Share of Shoppers Buying Groceries Mostly Online Vs. In-store in The United Kingdom (Uk) in 2nd Quarter 2023." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/1403645/online-in-store-grocery-shoppers-united-kingdom/
Klarna, Share of shoppers buying groceries mostly online vs. in-store in the United Kingdom (UK) in 2nd quarter 2023 Statista, https://www.statista.com/statistics/1403645/online-in-store-grocery-shoppers-united-kingdom/ (last visited December 18, 2024)
Share of shoppers buying groceries mostly online vs. in-store in the United Kingdom (UK) in 2nd quarter 2023 [Graph], Klarna, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/1403645/online-in-store-grocery-shoppers-united-kingdom/
