China's toy market is highly competitive, with the ten leading companies only taking up 21 percent of the market share in 2021. The global building block giant, LEGO, accounted for 7.7 percent of China's toy market.
Distribution of toy market in China in 2021, by brand
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chyxx.com. (March 3, 2023). Distribution of toy market in China in 2021, by brand [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1403638/china-share-of-toy-market-by-brand/
chyxx.com. "Distribution of toy market in China in 2021, by brand." Chart. March 3, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1403638/china-share-of-toy-market-by-brand/
chyxx.com. (2023). Distribution of toy market in China in 2021, by brand. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1403638/china-share-of-toy-market-by-brand/
chyxx.com. "Distribution of Toy Market in China in 2021, by Brand." Statista, Statista Inc., 3 Mar 2023, https://www.statista.com/statistics/1403638/china-share-of-toy-market-by-brand/
chyxx.com, Distribution of toy market in China in 2021, by brand Statista, https://www.statista.com/statistics/1403638/china-share-of-toy-market-by-brand/ (last visited December 21, 2024)
Distribution of toy market in China in 2021, by brand [Graph], chyxx.com, March 3, 2023. [Online]. Available: https://www.statista.com/statistics/1403638/china-share-of-toy-market-by-brand/