During a survey published in early 2024, responding advertising agencies in Brazil reported allocating 6.74 percent of their annual revenue to marketing themselves throughout 2023. in 2020, the share stood below 6.2 percent.
Percentage of advertising agencies' annual revenues allocated to their own marketing efforts in Brazil from 2020 to 2023
Characteristic
Share of revenue
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Operand. (February 26, 2024). Percentage of advertising agencies' annual revenues allocated to their own marketing efforts in Brazil from 2020 to 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1403558/share-advertising-agencies-revenues-own-marketing-brazil/
Operand. "Percentage of advertising agencies' annual revenues allocated to their own marketing efforts in Brazil from 2020 to 2023." Chart. February 26, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1403558/share-advertising-agencies-revenues-own-marketing-brazil/
Operand. (2024). Percentage of advertising agencies' annual revenues allocated to their own marketing efforts in Brazil from 2020 to 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1403558/share-advertising-agencies-revenues-own-marketing-brazil/
Operand. "Percentage of Advertising Agencies' Annual Revenues Allocated to Their Own Marketing Efforts in Brazil from 2020 to 2023." Statista, Statista Inc., 26 Feb 2024, https://www.statista.com/statistics/1403558/share-advertising-agencies-revenues-own-marketing-brazil/
Operand, Percentage of advertising agencies' annual revenues allocated to their own marketing efforts in Brazil from 2020 to 2023 Statista, https://www.statista.com/statistics/1403558/share-advertising-agencies-revenues-own-marketing-brazil/ (last visited July 22, 2024)
Percentage of advertising agencies' annual revenues allocated to their own marketing efforts in Brazil from 2020 to 2023 [Graph], Operand, February 26, 2024. [Online]. Available: https://www.statista.com/statistics/1403558/share-advertising-agencies-revenues-own-marketing-brazil/