During a survey among internet users recalling ads on digital audio platforms in Spain between December 2022 and January 2023, 34 percent of respondents said they remembered hearing ads promoting financial and insurance services. This was followed by 30 percent of respondents saying they recalled hearing technology and telecommunications ads.
Leading advertising categories recalled by consumers on digital audio platforms in Spain as of January 2023
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IAB Spain. (February 8, 2023). Leading advertising categories recalled by consumers on digital audio platforms in Spain as of January 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1403549/leading-ad-categories-recalled-on-digital-audio-platforms-spain/
IAB Spain. "Leading advertising categories recalled by consumers on digital audio platforms in Spain as of January 2023." Chart. February 8, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1403549/leading-ad-categories-recalled-on-digital-audio-platforms-spain/
IAB Spain. (2023). Leading advertising categories recalled by consumers on digital audio platforms in Spain as of January 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1403549/leading-ad-categories-recalled-on-digital-audio-platforms-spain/
IAB Spain. "Leading Advertising Categories Recalled by Consumers on Digital Audio Platforms in Spain as of January 2023." Statista, Statista Inc., 8 Feb 2023, https://www.statista.com/statistics/1403549/leading-ad-categories-recalled-on-digital-audio-platforms-spain/
IAB Spain, Leading advertising categories recalled by consumers on digital audio platforms in Spain as of January 2023 Statista, https://www.statista.com/statistics/1403549/leading-ad-categories-recalled-on-digital-audio-platforms-spain/ (last visited July 22, 2024)
Leading advertising categories recalled by consumers on digital audio platforms in Spain as of January 2023 [Graph], IAB Spain, February 8, 2023. [Online]. Available: https://www.statista.com/statistics/1403549/leading-ad-categories-recalled-on-digital-audio-platforms-spain/