As of June 2023, around 71 percent of the TikTok influencer audience in the United Arab Emirates were male users. Meanwhile, female users accounted for 29 percent of TikTok influencer audiences in the country.
TikTok-ification
TikTok has profoundly influenced the dynamics of social media use and attention economy, especially in countries with young populations like the United Arab Emirates. The country's TikTok penetration rate was well above 100 percent of the adult population, possibly due to duplicate or fake accounts, indicating exceptionally high platform reach. Among the platforms in the United Arab Emirates, TikTok had the highest number of creator accounts with more than ten million followers, recording nine such creators as of September 2022.
Increasing internet speed and the rising share of people with internet access, combined with a recent wave of demand for video content starting with TikTok, have rushed marketing professionals to prioritize video content marketing globally.
Marketing with TikTok
TikTok has quickly become an important marketing tool for businesses. Marketers worldwide reported a 16 percent return on investment for TikTok, a rate equal to the longer-standing platforms Instagram and YouTube. TikTok has proven to harness the increasingly scarce user attention and engagement efficiently. Between 2020 and 2021, TikTok’s average engagement rate per post dwarfed its closest competitors, Instagram, Facebook, and X, by approximately sevenfold. Given the platform’s momentum and relatively young age, TikTok’s success seems possible to progress in the years to come.
Demographics of TikTok influencer audiences in the United Arab Emirates as of June 2023, by gender
Characteristic
Share of audiences
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Affable.ai. (June 14, 2023). Demographics of TikTok influencer audiences in the United Arab Emirates as of June 2023, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1403428/uae-share-of-tiktok-influencer-audiences-by-gender/
Affable.ai. "Demographics of TikTok influencer audiences in the United Arab Emirates as of June 2023, by gender." Chart. June 14, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1403428/uae-share-of-tiktok-influencer-audiences-by-gender/
Affable.ai. (2023). Demographics of TikTok influencer audiences in the United Arab Emirates as of June 2023, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1403428/uae-share-of-tiktok-influencer-audiences-by-gender/
Affable.ai. "Demographics of Tiktok Influencer Audiences in The United Arab Emirates as of June 2023, by Gender." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/1403428/uae-share-of-tiktok-influencer-audiences-by-gender/
Affable.ai, Demographics of TikTok influencer audiences in the United Arab Emirates as of June 2023, by gender Statista, https://www.statista.com/statistics/1403428/uae-share-of-tiktok-influencer-audiences-by-gender/ (last visited July 22, 2024)
Demographics of TikTok influencer audiences in the United Arab Emirates as of June 2023, by gender [Graph], Affable.ai, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/1403428/uae-share-of-tiktok-influencer-audiences-by-gender/