During a survey conducted among internet users in Spain in December 2022, 42.5 percent of respondents said digital out-of-home (DOOH) advertising made them think of the advertised product or brand. This was followed by 41.2 percent of respondents stating that DOOH advertising made them search for information online.
Leading experiences associated to digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022
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IAB Spain. (January 18, 2023). Leading experiences associated to digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1403374/experiences-digital-outdoor-advertising-spain/
IAB Spain. "Leading experiences associated to digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022." Chart. January 18, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1403374/experiences-digital-outdoor-advertising-spain/
IAB Spain. (2023). Leading experiences associated to digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1403374/experiences-digital-outdoor-advertising-spain/
IAB Spain. "Leading Experiences Associated to Digital Out-of-home (Dooh) Advertising According to Consumers in Spain as of December 2022." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1403374/experiences-digital-outdoor-advertising-spain/
IAB Spain, Leading experiences associated to digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022 Statista, https://www.statista.com/statistics/1403374/experiences-digital-outdoor-advertising-spain/ (last visited August 24, 2024)
Leading experiences associated to digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022 [Graph], IAB Spain, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1403374/experiences-digital-outdoor-advertising-spain/