Taste was the leading factor influencing meat substitute choices in Japan, as revealed in a survey conducted in April 2023. Around 57 percent of respondents stated that good taste was a factor they regarded important when choosing soy meat and meat alternatives. Simple cooking instructions and price tied as the second most important aspects.
Leading factors when choosing soy meats and meat substitutes in Japan as of April 2023
respondents were registered members of Snapdish's SNS
Method of interview
Online survey
Supplementary notes
Original question: "Which aspects do you regard as important when choosing soy meat brands and products?"
The survey conductor stated that "soy meat" was used as a general term to include plant-based meats and meat alternatives.
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Snapdish. (April 29, 2023). Leading factors when choosing soy meats and meat substitutes in Japan as of April 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1403300/japan-factor-choose-meat-substitutes/
Snapdish. "Leading factors when choosing soy meats and meat substitutes in Japan as of April 2023." Chart. April 29, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1403300/japan-factor-choose-meat-substitutes/
Snapdish. (2023). Leading factors when choosing soy meats and meat substitutes in Japan as of April 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1403300/japan-factor-choose-meat-substitutes/
Snapdish. "Leading Factors When Choosing Soy Meats and Meat Substitutes in Japan as of April 2023." Statista, Statista Inc., 29 Apr 2023, https://www.statista.com/statistics/1403300/japan-factor-choose-meat-substitutes/
Snapdish, Leading factors when choosing soy meats and meat substitutes in Japan as of April 2023 Statista, https://www.statista.com/statistics/1403300/japan-factor-choose-meat-substitutes/ (last visited December 22, 2024)
Leading factors when choosing soy meats and meat substitutes in Japan as of April 2023 [Graph], Snapdish, April 29, 2023. [Online]. Available: https://www.statista.com/statistics/1403300/japan-factor-choose-meat-substitutes/
