During a survey among internet users in Spain in December 2022, 90.8 percent of female and 90 percent of male respondents said they had seen indoor out-of-home (OOH) ads at shopping centers. A higher share of male respondents said they noticed ads at other places – including movie theaters and subway stations – than their female counterparts.
Share of consumers noticing indoor out-of-home (OOH) advertising at selected places in Spain as of December 2022, by gender
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IAB Spain. (January 18, 2023). Share of consumers noticing indoor out-of-home (OOH) advertising at selected places in Spain as of December 2022, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1403295/consumers-indoor-advertising-spain/
IAB Spain. "Share of consumers noticing indoor out-of-home (OOH) advertising at selected places in Spain as of December 2022, by gender." Chart. January 18, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1403295/consumers-indoor-advertising-spain/
IAB Spain. (2023). Share of consumers noticing indoor out-of-home (OOH) advertising at selected places in Spain as of December 2022, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1403295/consumers-indoor-advertising-spain/
IAB Spain. "Share of Consumers Noticing Indoor Out-of-home (Ooh) Advertising at Selected Places in Spain as of December 2022, by Gender." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1403295/consumers-indoor-advertising-spain/
IAB Spain, Share of consumers noticing indoor out-of-home (OOH) advertising at selected places in Spain as of December 2022, by gender Statista, https://www.statista.com/statistics/1403295/consumers-indoor-advertising-spain/ (last visited December 22, 2024)
Share of consumers noticing indoor out-of-home (OOH) advertising at selected places in Spain as of December 2022, by gender [Graph], IAB Spain, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1403295/consumers-indoor-advertising-spain/
