During a survey among internet users in Spain in December 2022, a higher share of female respondents reported noticing out-of-home (OOH) ads at bus stops than their male counterparts. Conversely, a higher percentage of male respondents perceived OOH ads on other formats.
Share of consumers noticing out-of-home (OOH) advertising formats in Spain as of December 2022, by gender
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IAB Spain. (January 18, 2023). Share of consumers noticing out-of-home (OOH) advertising formats in Spain as of December 2022, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1403251/consumers-outdoor-advertising-formats-by-gender-spain/
IAB Spain. "Share of consumers noticing out-of-home (OOH) advertising formats in Spain as of December 2022, by gender ." Chart. January 18, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1403251/consumers-outdoor-advertising-formats-by-gender-spain/
IAB Spain. (2023). Share of consumers noticing out-of-home (OOH) advertising formats in Spain as of December 2022, by gender . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1403251/consumers-outdoor-advertising-formats-by-gender-spain/
IAB Spain. "Share of Consumers Noticing Out-of-home (Ooh) Advertising Formats in Spain as of December 2022, by Gender ." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1403251/consumers-outdoor-advertising-formats-by-gender-spain/
IAB Spain, Share of consumers noticing out-of-home (OOH) advertising formats in Spain as of December 2022, by gender Statista, https://www.statista.com/statistics/1403251/consumers-outdoor-advertising-formats-by-gender-spain/ (last visited December 22, 2024)
Share of consumers noticing out-of-home (OOH) advertising formats in Spain as of December 2022, by gender [Graph], IAB Spain, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1403251/consumers-outdoor-advertising-formats-by-gender-spain/
