In the first half of 2024, approximately 60 percent of programmatic out-of-home (OOH) advertising transactions in the United States occurred through custom private marketplace deals (PMPs). Around 32 percent took place via always-on PMPs. Differently from customized sales, always-on or evergreen ones can be used for any programmatic campaigns. Billboards were the leading format by share of programmatic OOH expenditure in the U.S.
Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by transaction type
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Place Exchange. (August 16, 2024). Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by transaction type [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/
Place Exchange. "Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by transaction type." Chart. August 16, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/
Place Exchange. (2024). Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by transaction type. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/
Place Exchange. "Distribution of Programmatic Out-of-home (Ooh) Spending in The United States in 1st Half 2024, by Transaction Type." Statista, Statista Inc., 16 Aug 2024, https://www.statista.com/statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/
Place Exchange, Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by transaction type Statista, https://www.statista.com/statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/ (last visited December 21, 2024)
Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by transaction type [Graph], Place Exchange, August 16, 2024. [Online]. Available: https://www.statista.com/statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/
