Distribution of programmatic OOH spending in the U.S. H1 2024, by asset category

Published by
J. G. Navarro,
Nov 9, 2024

In the first half of 2024, billboards concentrated 41 percent of the programmatic out-of-home (OOH) spending in the United States. The outdoor screen or TV format followed with 25 percent. The food and beverage segment ranked among the leading programmatic outdoor advertiser categories in the U.S.

Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024

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Release date

October 2024

Region

United States

Survey time period

H1 2024

Supplementary notes

* Statista calculated the figure based on the source's data.

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Overview

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Display & video

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Digital out-of-home

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Marketer insights

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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