In the second half of 2023, billboards concentrated 38 percent of the programmatic out-of-home (OOH) spending in the United States. The outdoor screen or TV format followed with 27 percent. At that same time, food and beverage was among the leading programmatic outdoor advertiser categories in the U.S.
Distribution of programmatic out-of-home (OOH) spending in the United States in 2nd half 2023, by asset category
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Place Exchange. (January 29, 2024). Distribution of programmatic out-of-home (OOH) spending in the United States in 2nd half 2023, by asset category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1403193/distribution-programmatic-ooh-spending-united-states-asset-category/
Place Exchange. "Distribution of programmatic out-of-home (OOH) spending in the United States in 2nd half 2023, by asset category." Chart. January 29, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1403193/distribution-programmatic-ooh-spending-united-states-asset-category/
Place Exchange. (2024). Distribution of programmatic out-of-home (OOH) spending in the United States in 2nd half 2023, by asset category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1403193/distribution-programmatic-ooh-spending-united-states-asset-category/
Place Exchange. "Distribution of Programmatic Out-of-home (Ooh) Spending in The United States in 2nd Half 2023, by Asset Category." Statista, Statista Inc., 29 Jan 2024, https://www.statista.com/statistics/1403193/distribution-programmatic-ooh-spending-united-states-asset-category/
Place Exchange, Distribution of programmatic out-of-home (OOH) spending in the United States in 2nd half 2023, by asset category Statista, https://www.statista.com/statistics/1403193/distribution-programmatic-ooh-spending-united-states-asset-category/ (last visited July 22, 2024)
Distribution of programmatic out-of-home (OOH) spending in the United States in 2nd half 2023, by asset category [Graph], Place Exchange, January 29, 2024. [Online]. Available: https://www.statista.com/statistics/1403193/distribution-programmatic-ooh-spending-united-states-asset-category/