During a survey among internet users in Spain in December 2022, 85.9 percent of respondents said they had noticed out-of-home (OOH) ads at bus stops. This was followed by 83 percent of respondents saying they had seen OOH ads on urban transport, while 71.6 percent said they saw it on billboards.
Share of consumers noticing out-of-home (OOH) advertising in Spain as of December 2022, by format
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IAB Spain. (January 18, 2023). Share of consumers noticing out-of-home (OOH) advertising in Spain as of December 2022, by format [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1403186/consumers-outdoor-advertising-formats-spain/
IAB Spain. "Share of consumers noticing out-of-home (OOH) advertising in Spain as of December 2022, by format ." Chart. January 18, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1403186/consumers-outdoor-advertising-formats-spain/
IAB Spain. (2023). Share of consumers noticing out-of-home (OOH) advertising in Spain as of December 2022, by format . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1403186/consumers-outdoor-advertising-formats-spain/
IAB Spain. "Share of Consumers Noticing Out-of-home (Ooh) Advertising in Spain as of December 2022, by Format ." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1403186/consumers-outdoor-advertising-formats-spain/
IAB Spain, Share of consumers noticing out-of-home (OOH) advertising in Spain as of December 2022, by format Statista, https://www.statista.com/statistics/1403186/consumers-outdoor-advertising-formats-spain/ (last visited December 22, 2024)
Share of consumers noticing out-of-home (OOH) advertising in Spain as of December 2022, by format [Graph], IAB Spain, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1403186/consumers-outdoor-advertising-formats-spain/
