In a 2022 consumer survey, roughly half of Colombian respondents indicated that they had previously bought a product based on the recommendation of an influencer. The other 49 percent had never bought something on an influencer's recommendation.
Share of consumers that have bought something based on the recommendation of an influencer in Colombia in 2022
Date of release is the date of access.
The number of respondents was divided between 14 countries, namely the UK, Germany, France, Italy, Spain, Portugal, Morocco, South Africa, Kenya, Ivory Coast, Mexico, Brazil, Colombia, and the U.S.
This question was phrased by the source as follows: "Have you ever bought something based on the recommendation of an influencer?"
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MARCO Agency. (August 1, 2023). Share of consumers that have bought something based on the recommendation of an influencer in Colombia in 2022 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1402968/share-consumers-purchase-influencer-recommendation-colombia/
MARCO Agency. "Share of consumers that have bought something based on the recommendation of an influencer in Colombia in 2022." Chart. August 1, 2023. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1402968/share-consumers-purchase-influencer-recommendation-colombia/
MARCO Agency. (2023). Share of consumers that have bought something based on the recommendation of an influencer in Colombia in 2022. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1402968/share-consumers-purchase-influencer-recommendation-colombia/
MARCO Agency. "Share of Consumers That Have Bought Something Based on The Recommendation of An Influencer in Colombia in 2022." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/1402968/share-consumers-purchase-influencer-recommendation-colombia/
MARCO Agency, Share of consumers that have bought something based on the recommendation of an influencer in Colombia in 2022 Statista, https://www.statista.com/statistics/1402968/share-consumers-purchase-influencer-recommendation-colombia/ (last visited September 27, 2024)
Share of consumers that have bought something based on the recommendation of an influencer in Colombia in 2022 [Graph], MARCO Agency, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/1402968/share-consumers-purchase-influencer-recommendation-colombia/
