In a 2022 consumer survey, 73 percent of Brazilian respondents indicated that they had previously bought a product on the recommendation of an influencer. Only 27 percent of consumers had never bought something based on an influencer's recommendation.
Share of consumers that have bought something based on the recommendation of an influencer in Brazil in 2022
Date of release is the date of access.
The number of respondents was divided between 14 countries, namely the UK, Germany, France, Italy, Spain, Portugal, Morocco, South Africa, Kenya, Ivory Coast, Mexico, Brazil, Colombia, and the U.S.
This question was phrased by the source as follows: "Have you ever bought something based on the recommendation of an influencer?"
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MARCO Agency. (August 1, 2023). Share of consumers that have bought something based on the recommendation of an influencer in Brazil in 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1402935/share-consumers-purchase-influencer-recommendation-brazil/
MARCO Agency. "Share of consumers that have bought something based on the recommendation of an influencer in Brazil in 2022." Chart. August 1, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1402935/share-consumers-purchase-influencer-recommendation-brazil/
MARCO Agency. (2023). Share of consumers that have bought something based on the recommendation of an influencer in Brazil in 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1402935/share-consumers-purchase-influencer-recommendation-brazil/
MARCO Agency. "Share of Consumers That Have Bought Something Based on The Recommendation of An Influencer in Brazil in 2022." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/1402935/share-consumers-purchase-influencer-recommendation-brazil/
MARCO Agency, Share of consumers that have bought something based on the recommendation of an influencer in Brazil in 2022 Statista, https://www.statista.com/statistics/1402935/share-consumers-purchase-influencer-recommendation-brazil/ (last visited December 30, 2024)
Share of consumers that have bought something based on the recommendation of an influencer in Brazil in 2022 [Graph], MARCO Agency, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/1402935/share-consumers-purchase-influencer-recommendation-brazil/
