According to the results of a recent survey conducted among U.S. consumers, price was the main factor that influenced the purchasing decisions of consumers when it comes to shopping during the holiday season. Price was followed by quality. More than half of those polled said quality was a consideration for their holiday item purchasing decisions.
Leading factors that influence purchasing decisions of consumers when shopping for the holidays in the United States in 2023
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Optimove. (July 25, 2023). Leading factors that influence purchasing decisions of consumers when shopping for the holidays in the United States in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1402922/factors-influencing-purchasing-decisions-holiday-season/
Optimove. "Leading factors that influence purchasing decisions of consumers when shopping for the holidays in the United States in 2023." Chart. July 25, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1402922/factors-influencing-purchasing-decisions-holiday-season/
Optimove. (2023). Leading factors that influence purchasing decisions of consumers when shopping for the holidays in the United States in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1402922/factors-influencing-purchasing-decisions-holiday-season/
Optimove. "Leading Factors That Influence Purchasing Decisions of Consumers When Shopping for The Holidays in The United States in 2023." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1402922/factors-influencing-purchasing-decisions-holiday-season/
Optimove, Leading factors that influence purchasing decisions of consumers when shopping for the holidays in the United States in 2023 Statista, https://www.statista.com/statistics/1402922/factors-influencing-purchasing-decisions-holiday-season/ (last visited November 22, 2024)
Leading factors that influence purchasing decisions of consumers when shopping for the holidays in the United States in 2023 [Graph], Optimove, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1402922/factors-influencing-purchasing-decisions-holiday-season/