Gift purchase intentions during Christmas in Portugal 2023, by category

Published by Beatriz Luz, Jun 7, 2024
In 2023, for Christmas, 84 percent of Portuguese respondents intended to offer chocolates and other sweets. Apparel and fashion accessories were the second most representative category to be purchased as a gift, with 46 percent of respondents declaring that they would buy these products and 33 percent stating that maybe they would. Wine and other beverages came in third place, with 73 percent of respondents knowing or pondering on buying them as a gift.

Gift purchase intentions during Christmas in Portugal in 2023, by category

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Sources

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Release date

June 2024

Region

Portugal

Survey time period

November 8 to November 14, 2023

Number of respondents

1,000 respondents

Age group

18-74 years

Special properties

Residents in mainland Portugal

Method of interview

Online survey

Supplementary notes

Release date is the date of access.

This question was phrased by the source as follows: "Which product categories will you buy this Christmas to offer?".

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