During a 2023 survey among search engine optimization (SEO) professionals worldwide, 9.2 percent of respondents stated that they used click-through rates (CTR) to measure performance over the last year. Branded vs non-branded traffic followed with 8.3 percent, while keyword rankings were named by 7.7 percent of respondents.
Leading metrics used to measure search engine optimization (SEO) performance worldwide as of August 2023
* The source states that half of the respondents were from the United States.
The source does not provide the date of the survey. The date provided is the publication date.
The source does not specify the type of the survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Search Engine Journal. (August 23, 2023). Leading metrics used to measure search engine optimization (SEO) performance worldwide as of August 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1402867/metrics-seo-worldwide/
Search Engine Journal. "Leading metrics used to measure search engine optimization (SEO) performance worldwide as of August 2023." Chart. August 23, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1402867/metrics-seo-worldwide/
Search Engine Journal. (2023). Leading metrics used to measure search engine optimization (SEO) performance worldwide as of August 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1402867/metrics-seo-worldwide/
Search Engine Journal. "Leading Metrics Used to Measure Search Engine Optimization (Seo) Performance Worldwide as of August 2023." Statista, Statista Inc., 23 Aug 2023, https://www.statista.com/statistics/1402867/metrics-seo-worldwide/
Search Engine Journal, Leading metrics used to measure search engine optimization (SEO) performance worldwide as of August 2023 Statista, https://www.statista.com/statistics/1402867/metrics-seo-worldwide/ (last visited December 30, 2024)
Leading metrics used to measure search engine optimization (SEO) performance worldwide as of August 2023 [Graph], Search Engine Journal, August 23, 2023. [Online]. Available: https://www.statista.com/statistics/1402867/metrics-seo-worldwide/
