According to an online survey conducted in July 2022 in France, digital audio advertising managed to capture the attention of consumers the most. Around 25 percent of the respondents assigned an attention score between eight and ten to that type of commercial. Print ads came second, with a 24 percent share from the same cohort of respondents. FM radio advertising gathered a 16 percent respondent share.
Media in which advertising drew most consumer attention in France as of July 2022
Characteristic
Share of respondents who assigned an attention score from 8 to 10 to the medium
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TargetSpot. (January 11, 2023). Media in which advertising drew most consumer attention in France as of July 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1402703/consumer-advertising-attention-france/
TargetSpot. "Media in which advertising drew most consumer attention in France as of July 2022." Chart. January 11, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1402703/consumer-advertising-attention-france/
TargetSpot. (2023). Media in which advertising drew most consumer attention in France as of July 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1402703/consumer-advertising-attention-france/
TargetSpot. "Media in Which Advertising Drew Most Consumer Attention in France as of July 2022." Statista, Statista Inc., 11 Jan 2023, https://www.statista.com/statistics/1402703/consumer-advertising-attention-france/
TargetSpot, Media in which advertising drew most consumer attention in France as of July 2022 Statista, https://www.statista.com/statistics/1402703/consumer-advertising-attention-france/ (last visited December 22, 2024)
Media in which advertising drew most consumer attention in France as of July 2022 [Graph], TargetSpot, January 11, 2023. [Online]. Available: https://www.statista.com/statistics/1402703/consumer-advertising-attention-france/
