During a 2022 survey, consumers from France found online radio significantly more inspiring than the average medium. They also found it significantly more useful and fun, and said online radio kept them better informed. Podcast advertising and FM radio advertising also received high scores in these categories, pointing towards a positive perception of this type of commercials.
Consumer perception of advertising in selected media in France as of July 2022
(indexed to all ad channels)
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TargetSpot. (January 11, 2023). Consumer perception of advertising in selected media in France as of July 2022 (indexed to all ad channels) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1402679/consumer-ad-perception-france/
TargetSpot. "Consumer perception of advertising in selected media in France as of July 2022 (indexed to all ad channels)." Chart. January 11, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1402679/consumer-ad-perception-france/
TargetSpot. (2023). Consumer perception of advertising in selected media in France as of July 2022 (indexed to all ad channels). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1402679/consumer-ad-perception-france/
TargetSpot. "Consumer Perception of Advertising in Selected Media in France as of July 2022 (Indexed to All Ad Channels)." Statista, Statista Inc., 11 Jan 2023, https://www.statista.com/statistics/1402679/consumer-ad-perception-france/
TargetSpot, Consumer perception of advertising in selected media in France as of July 2022 (indexed to all ad channels) Statista, https://www.statista.com/statistics/1402679/consumer-ad-perception-france/ (last visited December 21, 2024)
Consumer perception of advertising in selected media in France as of July 2022 (indexed to all ad channels) [Graph], TargetSpot, January 11, 2023. [Online]. Available: https://www.statista.com/statistics/1402679/consumer-ad-perception-france/
