GoogleAds average monthly CPC for travel worldwide 2024, by country

Published by Statista Research Department, Feb 19, 2025

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the travel industry in the United States reached 1.63 U.S. dollars and was the highest among the presented countries. In France, the value stood at 50 U.S. cents.

Average cost-per-click (CPC) in Google Ads search advertising for travel in selected countries worldwide in December 2024 (in U.S. dollars)

CharacteristicCost in U.S. dollars
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Showing entries 1 to 13 (15 entries in total)
Statistic: Average cost-per-click (CPC) in Google Ads search advertising for travel in selected countries worldwide in December 2024 (in U.S. dollars)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with

Semrush

Release date

February 2025

Region

Worldwide

Survey time period

December 2024

Special properties

based on data extracted from Semrush keyword database; wider industry metrics may vary

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
Digitalization of the travel industry
  • 41 page/s
  • English
  • pptx
  • Detailed references

Everything on "Digitalization of the travel industry" in one document: edited and divided into chapters, including detailed references.

Go to report
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on " Travel and tourism industry advertising in the U.S. "

Other statistics that may interest you Travel and tourism industry advertising in the U.S.

Overview - travel industry

5

Overview - advertising and marketing

7

Digital advertising

5

Market leaders

7

Consumer insights

7

Discover Statista

Need help with using Statista for your research? Tutorials and first steps
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.