Reasons to purchase online among B2B buyers in the Netherlands 2022

If saving time is considered convenient by private customers, time efficiency is a cost-sensitive aspect of business processes. A survey carried out in the Netherlands in 2022 showed that over one in three business-to-business (B2B) professionals purchased online precisely to speed up the buying process in their company. Another 28 percent of respondents mentioned the convenience of delivery, while 23 percent of surveyed professionals appreciated the possibility of ordering online any time of the day.

B2B e-commerce in the Netherlands

In 2022, roughly one-third of Dutch companies used online channels to purchase and sell goods or services. Big companies with 250 to 500 employees had the highest usage rate at 38 percent. In addition to that, 2022 marked a peak in the share of enterprises making B2B and B2G e-commerce sales via a website.

Payment trends

The steadily increasing e-commerce trend suggests that digital payment providers will see their B2B customer base expanding in the future. This is the case of payment service iDEAL, gaining popularity among B2B professionals working in IT and business services companies. In the Netherlands, enterprises still rely on invoice payments, with the hospitality and trade sectors reporting the highest usage rates.