In the first half of 2024, the health and fitness category ranked as the highest-spending industry on programmatic out-of-home (OOH) in the United States, accounting for around 12 percent of the expenditure. The personal finance and food and drink sectors tied for second place, each accounting for approximately 11 percent of the spending. Billboards and outdoor screens and TVs ranked among the most attractive formats for programmatic OOH in the U.S.
Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by advertiser category
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Place Exchange. (August 16, 2024). Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by advertiser category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1402253/distribution-programmatic-ooh-spending-united-states-advertiser-category/
Place Exchange. "Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by advertiser category." Chart. August 16, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1402253/distribution-programmatic-ooh-spending-united-states-advertiser-category/
Place Exchange. (2024). Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by advertiser category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1402253/distribution-programmatic-ooh-spending-united-states-advertiser-category/
Place Exchange. "Distribution of Programmatic Out-of-home (Ooh) Spending in The United States in 1st Half 2024, by Advertiser Category." Statista, Statista Inc., 16 Aug 2024, https://www.statista.com/statistics/1402253/distribution-programmatic-ooh-spending-united-states-advertiser-category/
Place Exchange, Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by advertiser category Statista, https://www.statista.com/statistics/1402253/distribution-programmatic-ooh-spending-united-states-advertiser-category/ (last visited November 21, 2024)
Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by advertiser category [Graph], Place Exchange, August 16, 2024. [Online]. Available: https://www.statista.com/statistics/1402253/distribution-programmatic-ooh-spending-united-states-advertiser-category/
