According to a study by Pi Datametrics, travel provider hotels.com was the travel brand with the highest share of voice in the United States in the second quarter of 2023, with 14.6 percent. Comparatively, alaskaair.com had the lowest share of voice in the ranking at 0.16 percent.
Leading travel brands in the United States in 2nd quarter 2023, by share of voice
Characteristic
Share of voice¹
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¹ Based on 7,810 of the most commercially valuable terms in the following categories through Google US: flights internal, flights domestic, hotels. Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online.
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Pi Datametrics. (July 3, 2023). Leading travel brands in the United States in 2nd quarter 2023, by share of voice [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1402201/leading-travel-websites-share-of-voice-us/
Pi Datametrics. "Leading travel brands in the United States in 2nd quarter 2023, by share of voice." Chart. July 3, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1402201/leading-travel-websites-share-of-voice-us/
Pi Datametrics. (2023). Leading travel brands in the United States in 2nd quarter 2023, by share of voice. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1402201/leading-travel-websites-share-of-voice-us/
Pi Datametrics. "Leading Travel Brands in The United States in 2nd Quarter 2023, by Share of Voice." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/1402201/leading-travel-websites-share-of-voice-us/
Pi Datametrics, Leading travel brands in the United States in 2nd quarter 2023, by share of voice Statista, https://www.statista.com/statistics/1402201/leading-travel-websites-share-of-voice-us/ (last visited July 03, 2024)
Leading travel brands in the United States in 2nd quarter 2023, by share of voice [Graph], Pi Datametrics, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/1402201/leading-travel-websites-share-of-voice-us/