Sportsbook brands' share of voice in the UK Q3 2024

Published by Statista Research Department, Nov 12, 2024

In the third quarter of 2024, the sports betting brand with the highest share of voice in the United Kingdom was OLBG, with 9.57 percent. Meanwhile, Paddy Power ranked second with a share of 7.1 percent. 

Leading sports betting brands in the United Kingdom in 3rd quarter 2024, by share of voice

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Release date

September 2024

Region

United Kingdom

Survey time period

Q3 2024

Supplementary notes

¹ Based on 5,454 terms in the following categories through Google UK: American football, cricket, cycling, football, general, golf, greyhounds, horse racing, motor sports, other sports, tennis. Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online.

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