As of May 2023, the most popular channel where U.S. shoppers research or buy beauty products they've never purchased before is a specialty beauty retailer’s website, with 71 percent of respondents going that route. Brand websites followed on the list with 57 percent of respondents, and Amazon was right behind them with 54 percent.
Online and in-store channels where shoppers research beauty products they've never purchased before in the United States in 2023
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PowerReviews. (May 15, 2023). Online and in-store channels where shoppers research beauty products they've never purchased before in the United States in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1402184/online-instore-research-channels-beauty-products/
PowerReviews. "Online and in-store channels where shoppers research beauty products they've never purchased before in the United States in 2023." Chart. May 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1402184/online-instore-research-channels-beauty-products/
PowerReviews. (2023). Online and in-store channels where shoppers research beauty products they've never purchased before in the United States in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1402184/online-instore-research-channels-beauty-products/
PowerReviews. "Online and In-store Channels Where Shoppers Research Beauty Products They've Never Purchased before in The United States in 2023." Statista, Statista Inc., 15 May 2023, https://www.statista.com/statistics/1402184/online-instore-research-channels-beauty-products/
PowerReviews, Online and in-store channels where shoppers research beauty products they've never purchased before in the United States in 2023 Statista, https://www.statista.com/statistics/1402184/online-instore-research-channels-beauty-products/ (last visited July 22, 2024)
Online and in-store channels where shoppers research beauty products they've never purchased before in the United States in 2023 [Graph], PowerReviews, May 15, 2023. [Online]. Available: https://www.statista.com/statistics/1402184/online-instore-research-channels-beauty-products/