Websites or stores shoppers visit when searching new beauty products in the U.S. 2023

Published by Statista Research Department, Aug 26, 2024
As of May 2023, the most popular channel where U.S. shoppers research or buy beauty products they've never purchased before is a specialty beauty retailer’s website, with 71 percent of respondents going that route. Brand websites followed on the list with 57 percent of respondents, and Amazon was right behind them with 54 percent.

Online and in-store channels where shoppers research beauty products they've never purchased before in the United States in 2023

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Release date

May 2023

Region

United States

Survey time period

May 2023

Number of respondents

26,340 respondents

Special properties

websites or stores shoppers visit when researching or buying never-before-purchased beauty products

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Statistics on " Beauty and personal care e-commerce in the United States "

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Overview

8

Leading stores

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Leading channels

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Online shopping

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Users and spending habits

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Spotlight: Gen Z shoppers

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Topics

Beauty and personal care e-commerce in the United StatesCosmetics industry in the U.S.Beauty and personal care e-commerce in the NordicsBeauty shopping on social media Beauty and personal care e-commerce worldwide
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