Penetration rate of online insurance ownership in China 2023, by generation

Published by
Daniel Slotta,
Dec 15, 2023
In 2023, 88 percent of Millennial respondents stated that they had taken out insurance online, according to Statista's Consumer Insights. In contrast, the online insurance ownership among Baby Boomers was significantly lower, with only 61 percent of respondents saying that they bought insurance policies online.

Ownership of online insurance products in China in 2023, by generation

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Source

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Release date

July 2023

Region

China

Survey time period

01 July 2022 to 21 June 2023

Number of respondents

24,522 respondents

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: Recode based on Insurances by type (detailed) and Health insurance by type (detailed) (single-pick) .

More information on the methodology can be found here.

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