During a September 2023 survey among in-house marketing decision-makers in the United States, around three-quarters (or 75 percent) reported responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail.
Percentage of marketers responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail in the United States as of September 2023
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Statista. (January 17, 2024). Percentage of marketers responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail in the United States as of September 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1402125/marketers-digital-marketing-budget-direct-mail-united-states/
Statista. "Percentage of marketers responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail in the United States as of September 2023." Chart. January 17, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1402125/marketers-digital-marketing-budget-direct-mail-united-states/
Statista. (2024). Percentage of marketers responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail in the United States as of September 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1402125/marketers-digital-marketing-budget-direct-mail-united-states/
Statista. "Percentage of Marketers Responding to Consumer Data Privacy Concerns by Reallocating Some Digital Marketing Budget into Direct Mail in The United States as of September 2023." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1402125/marketers-digital-marketing-budget-direct-mail-united-states/
Statista, Percentage of marketers responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail in the United States as of September 2023 Statista, https://www.statista.com/statistics/1402125/marketers-digital-marketing-budget-direct-mail-united-states/ (last visited August 25, 2024)
Percentage of marketers responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail in the United States as of September 2023 [Graph], Statista, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1402125/marketers-digital-marketing-budget-direct-mail-united-states/