During a September 2023 survey among in-house marketing decision-makers in the United States, around three-quarters (or 75 percent) reported responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail.
Percentage of marketers responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail in the United States as of September 2023
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Statista. (January 17, 2024). Percentage of marketers responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail in the United States as of September 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1402125/marketers-digital-marketing-budget-direct-mail-united-states/
Statista. "Percentage of marketers responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail in the United States as of September 2023." Chart. January 17, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1402125/marketers-digital-marketing-budget-direct-mail-united-states/
Statista. (2024). Percentage of marketers responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail in the United States as of September 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1402125/marketers-digital-marketing-budget-direct-mail-united-states/
Statista. "Percentage of Marketers Responding to Consumer Data Privacy Concerns by Reallocating Some Digital Marketing Budget into Direct Mail in The United States as of September 2023." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1402125/marketers-digital-marketing-budget-direct-mail-united-states/
Statista, Percentage of marketers responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail in the United States as of September 2023 Statista, https://www.statista.com/statistics/1402125/marketers-digital-marketing-budget-direct-mail-united-states/ (last visited December 22, 2024)
Percentage of marketers responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail in the United States as of September 2023 [Graph], Statista, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1402125/marketers-digital-marketing-budget-direct-mail-united-states/
