During an August 2022 survey among in-house marketing decision-makers in the United States, 34 percent said direct mail had increased in importance over the previous year. Around 39 percent stated it stayed the same. According to the same study, over 60 percent of Millennials and Gen Zers were excited to receive direct mail in the U.S.
Change in direct mail's importance over the previous year according to marketers in the United States as of August 2022
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Statista. (July 27, 2023). Change in direct mail's importance over the previous year according to marketers in the United States as of August 2022 [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1402124/change-direct-mail-importance-marketers-united-states/
Statista. "Change in direct mail's importance over the previous year according to marketers in the United States as of August 2022." Chart. July 27, 2023. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1402124/change-direct-mail-importance-marketers-united-states/
Statista. (2023). Change in direct mail's importance over the previous year according to marketers in the United States as of August 2022. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1402124/change-direct-mail-importance-marketers-united-states/
Statista. "Change in Direct Mail's Importance over The Previous Year According to Marketers in The United States as of August 2022." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1402124/change-direct-mail-importance-marketers-united-states/
Statista, Change in direct mail's importance over the previous year according to marketers in the United States as of August 2022 Statista, https://www.statista.com/statistics/1402124/change-direct-mail-importance-marketers-united-states/ (last visited March 13, 2025)
Change in direct mail's importance over the previous year according to marketers in the United States as of August 2022 [Graph], Statista, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1402124/change-direct-mail-importance-marketers-united-states/
