During an August 2022 survey among in-house marketing decision-makers in the United States, 34 percent said direct mail had increased in importance over the previous year. Around 39 percent stated it stayed the same. According to the same study, over 60 percent of Millennials and Gen Zers were excited to receive direct mail in the U.S.
Change in direct mail's importance over the previous year according to marketers in the United States as of August 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (July 27, 2023). Change in direct mail's importance over the previous year according to marketers in the United States as of August 2022 [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/1402124/change-direct-mail-importance-marketers-united-states/
Statista. "Change in direct mail's importance over the previous year according to marketers in the United States as of August 2022." Chart. July 27, 2023. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/1402124/change-direct-mail-importance-marketers-united-states/
Statista. (2023). Change in direct mail's importance over the previous year according to marketers in the United States as of August 2022. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/1402124/change-direct-mail-importance-marketers-united-states/
Statista. "Change in Direct Mail's Importance over The Previous Year According to Marketers in The United States as of August 2022." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1402124/change-direct-mail-importance-marketers-united-states/
Statista, Change in direct mail's importance over the previous year according to marketers in the United States as of August 2022 Statista, https://www.statista.com/statistics/1402124/change-direct-mail-importance-marketers-united-states/ (last visited March 11, 2025)
Change in direct mail's importance over the previous year according to marketers in the United States as of August 2022 [Graph], Statista, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1402124/change-direct-mail-importance-marketers-united-states/
