During an August 2022 survey among consumers in the United States, 40 percent of respondents stated direct mail was more likely to catch their attention, while 23 percent said the same about email brand messages. Around 35 percent deemed direct mail more personal, up from 24 percent who reported feeling that way about email marketing. According to the same study, over 60 percent of Millennials and Gen Zers were excited to receive direct mail in the U.S.
Consumer attitudes toward direct mail and email brand messages in the United States as of August 2022
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RR Donnelley. (August 15, 2022). Consumer attitudes toward direct mail and email brand messages in the United States as of August 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1402123/consumer-attitude-direct-mail-email-united-states/
RR Donnelley. "Consumer attitudes toward direct mail and email brand messages in the United States as of August 2022." Chart. August 15, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1402123/consumer-attitude-direct-mail-email-united-states/
RR Donnelley. (2022). Consumer attitudes toward direct mail and email brand messages in the United States as of August 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1402123/consumer-attitude-direct-mail-email-united-states/
RR Donnelley. "Consumer Attitudes toward Direct Mail and Email Brand Messages in The United States as of August 2022." Statista, Statista Inc., 15 Aug 2022, https://www.statista.com/statistics/1402123/consumer-attitude-direct-mail-email-united-states/
RR Donnelley, Consumer attitudes toward direct mail and email brand messages in the United States as of August 2022 Statista, https://www.statista.com/statistics/1402123/consumer-attitude-direct-mail-email-united-states/ (last visited December 21, 2024)
Consumer attitudes toward direct mail and email brand messages in the United States as of August 2022 [Graph], RR Donnelley, August 15, 2022. [Online]. Available: https://www.statista.com/statistics/1402123/consumer-attitude-direct-mail-email-united-states/
