Among craft beer drinkers in the United States who claimed they would be likely to puchase craft beer through direct-to-consumer channels, 37 percent were between the ages of 21 and 34 years of age in 2023. Craft beer consumers aged 65 and older were the least likely to be interested in direct-to-consumer purchasing.
Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by age
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Sovos. (March 9, 2022). Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/
Sovos. "Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by age." Chart. March 9, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/
Sovos. (2022). Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/
Sovos. "Share of Craft Beer Drinkers Likely to Purchase through a Direct-to-consumer Channel in The United States in 2023, by Age." Statista, Statista Inc., 9 Mar 2022, https://www.statista.com/statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/
Sovos, Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by age Statista, https://www.statista.com/statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/ (last visited August 24, 2024)
Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by age [Graph], Sovos, March 9, 2022. [Online]. Available: https://www.statista.com/statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/