Among craft beer drinkers from the United States who claimed they would be likely to puchase craft beer through direct-to-consumer channels, 49 percent were from households with an income of 100 thousand U.S. dollars or more as of January 2023. Craft beer consumers from households earning between 50 and 99.9 thousand dollars were the least likely to be interested in direct-to-consumer purchasing.
Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by household income
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Sovos. (March 9, 2022). Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by household income [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/
Sovos. "Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by household income." Chart. March 9, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/
Sovos. (2022). Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by household income. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/
Sovos. "Share of Craft Beer Drinkers Likely to Purchase through a Direct-to-consumer Channel in The United States in 2023, by Household Income." Statista, Statista Inc., 9 Mar 2022, https://www.statista.com/statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/
Sovos, Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by household income Statista, https://www.statista.com/statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/ (last visited December 30, 2024)
Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2023, by household income [Graph], Sovos, March 9, 2022. [Online]. Available: https://www.statista.com/statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/
