During a survey published in July 2023, approximately 78 percent of responding adult consumers in the United States said receiving direct mail from a brand they were particularly interested in featuring a single offer or promotion increased the likelihood of them opening the piece of direct mail. Similarly, 77 percent stated the same of direct mail with multiple offers or promotions. According to the same study, U.S. consumers' most common responses to direct mail were searching for the sending brand online or visiting its website.
Leading features increasing the likelihood to open a piece of direct mail from an interesting brand according to adult consumers in the United States as of July 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Lob. (July 14, 2023). Leading features increasing the likelihood to open a piece of direct mail from an interesting brand according to adult consumers in the United States as of July 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1402080/features-open-direct-mail-consumer-united-states/
Lob. "Leading features increasing the likelihood to open a piece of direct mail from an interesting brand according to adult consumers in the United States as of July 2023." Chart. July 14, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1402080/features-open-direct-mail-consumer-united-states/
Lob. (2023). Leading features increasing the likelihood to open a piece of direct mail from an interesting brand according to adult consumers in the United States as of July 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1402080/features-open-direct-mail-consumer-united-states/
Lob. "Leading Features Increasing The Likelihood to Open a Piece of Direct Mail from An Interesting Brand According to Adult Consumers in The United States as of July 2023." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1402080/features-open-direct-mail-consumer-united-states/
Lob, Leading features increasing the likelihood to open a piece of direct mail from an interesting brand according to adult consumers in the United States as of July 2023 Statista, https://www.statista.com/statistics/1402080/features-open-direct-mail-consumer-united-states/ (last visited December 21, 2024)
Leading features increasing the likelihood to open a piece of direct mail from an interesting brand according to adult consumers in the United States as of July 2023 [Graph], Lob, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1402080/features-open-direct-mail-consumer-united-states/
