During a survey published in July 2023, around 43 percent of responding adult consumers in the United States said featuring a product or service they had previously purchased made a direct mail piece most appealing to them. Images of events or places that were local to them ranked second, mentioned by 40 percent of respondents. According to the same study, catalogs and magazines were U.S. consumers' favorite direct mail formats.
Image types making a direct mail piece most appealing to adult consumers in the United States as of July 2023
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Lob. (July 14, 2023). Image types making a direct mail piece most appealing to adult consumers in the United States as of July 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1402076/images-direct-mail-appealing-consumer-united-states/
Lob. "Image types making a direct mail piece most appealing to adult consumers in the United States as of July 2023." Chart. July 14, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1402076/images-direct-mail-appealing-consumer-united-states/
Lob. (2023). Image types making a direct mail piece most appealing to adult consumers in the United States as of July 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1402076/images-direct-mail-appealing-consumer-united-states/
Lob. "Image Types Making a Direct Mail Piece Most Appealing to Adult Consumers in The United States as of July 2023." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1402076/images-direct-mail-appealing-consumer-united-states/
Lob, Image types making a direct mail piece most appealing to adult consumers in the United States as of July 2023 Statista, https://www.statista.com/statistics/1402076/images-direct-mail-appealing-consumer-united-states/ (last visited July 22, 2024)
Image types making a direct mail piece most appealing to adult consumers in the United States as of July 2023 [Graph], Lob, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1402076/images-direct-mail-appealing-consumer-united-states/