During a survey published in August 2024, around 38 percent of responding adult consumers in the United States said featuring a product or service they had previously purchased made a direct mail piece most appealing. Images of events or places that were local to them ranked second, mentioned by 36 percent of respondents. According to the same study, six out of 10 U.S. consumers perceived the frequency to which they received direct mail as the right amount.
Image types making a direct mail piece the most appealing to adult consumers in the United States as of August 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Lob. (August 5, 2024). Image types making a direct mail piece the most appealing to adult consumers in the United States as of August 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1402076/images-direct-mail-appealing-consumer-united-states/
Lob. "Image types making a direct mail piece the most appealing to adult consumers in the United States as of August 2024." Chart. August 5, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1402076/images-direct-mail-appealing-consumer-united-states/
Lob. (2024). Image types making a direct mail piece the most appealing to adult consumers in the United States as of August 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1402076/images-direct-mail-appealing-consumer-united-states/
Lob. "Image Types Making a Direct Mail Piece The Most Appealing to Adult Consumers in The United States as of August 2024." Statista, Statista Inc., 5 Aug 2024, https://www.statista.com/statistics/1402076/images-direct-mail-appealing-consumer-united-states/
Lob, Image types making a direct mail piece the most appealing to adult consumers in the United States as of August 2024 Statista, https://www.statista.com/statistics/1402076/images-direct-mail-appealing-consumer-united-states/ (last visited December 22, 2024)
Image types making a direct mail piece the most appealing to adult consumers in the United States as of August 2024 [Graph], Lob, August 5, 2024. [Online]. Available: https://www.statista.com/statistics/1402076/images-direct-mail-appealing-consumer-united-states/
