Adult consumers' leading attitudes toward direct mail in the U.S. 2024

Published by
J. G. Navarro,
Aug 26, 2024

During a survey published in August 2024, around 52 percent of responding adult consumers in the United States reported expecting direct mail to be personalized for them in some way. The same share of respondents said receiving direct mail feels more important than receiving an email from a brand.

Adult consumers' leading attitudes toward direct mail in the United States as of August 2024

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Sources

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Release date

August 2024

Region

United States

Survey time period

as of August 5, 2024

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source does not specify the survey date. The date given is the release date.

Multiple answers were possible.

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Overview

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Market structure

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Marketers' perspective

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Consumers' perspective

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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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