During a survey published in July 2023, around 55 percent of responding adult consumers in the United States reported expecting direct mail to be personalized for them in some way. Approximately 51 percent said receiving direct mail from unknown brands raised concerns about their privacy. Over one-third (or 36 percent) stated the amount of direct mail they received daily overwhelmed them. According to the same study, nearly three out of 10 U.S. consumers reported receiving direct mail too frequently.
Adult consumers' leading attitudes toward direct mail in the United States as of July 2023
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Lob. (July 14, 2023). Adult consumers' leading attitudes toward direct mail in the United States as of July 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1402070/consumer-attitudes-direct-mail-united-states/
Lob. "Adult consumers' leading attitudes toward direct mail in the United States as of July 2023." Chart. July 14, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1402070/consumer-attitudes-direct-mail-united-states/
Lob. (2023). Adult consumers' leading attitudes toward direct mail in the United States as of July 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1402070/consumer-attitudes-direct-mail-united-states/
Lob. "Adult Consumers' Leading Attitudes toward Direct Mail in The United States as of July 2023." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1402070/consumer-attitudes-direct-mail-united-states/
Lob, Adult consumers' leading attitudes toward direct mail in the United States as of July 2023 Statista, https://www.statista.com/statistics/1402070/consumer-attitudes-direct-mail-united-states/ (last visited July 22, 2024)
Adult consumers' leading attitudes toward direct mail in the United States as of July 2023 [Graph], Lob, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1402070/consumer-attitudes-direct-mail-united-states/