During a survey among marketers in Canada and the United States published in December 2023, more than three-quarters (or 76 percent) of respondents said they planned to send both personalized and non-personalized direct mail in 2024. Meanwhile, 13 percent of the interviewees planned to send non-personalized mail pieces exclusively. According to the same study, most marketers used direct mail for customer retention and acquisition.
Leading direct mail types planned for 2024 according to marketers in Canada and the United States as of December 2023
Characteristic
Share of respondents
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Lob. (December 19, 2023). Leading direct mail types planned for 2024 according to marketers in Canada and the United States as of December 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1401962/types-direct-mail-sent/
Lob. "Leading direct mail types planned for 2024 according to marketers in Canada and the United States as of December 2023." Chart. December 19, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1401962/types-direct-mail-sent/
Lob. (2023). Leading direct mail types planned for 2024 according to marketers in Canada and the United States as of December 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1401962/types-direct-mail-sent/
Lob. "Leading Direct Mail Types Planned for 2024 According to Marketers in Canada and The United States as of December 2023." Statista, Statista Inc., 19 Dec 2023, https://www.statista.com/statistics/1401962/types-direct-mail-sent/
Lob, Leading direct mail types planned for 2024 according to marketers in Canada and the United States as of December 2023 Statista, https://www.statista.com/statistics/1401962/types-direct-mail-sent/ (last visited August 25, 2024)
Leading direct mail types planned for 2024 according to marketers in Canada and the United States as of December 2023 [Graph], Lob, December 19, 2023. [Online]. Available: https://www.statista.com/statistics/1401962/types-direct-mail-sent/