Leading direct mail types planned for 2024 in Canada and the U.S. 2023

Published by
J. G. Navarro,
Dec 10, 2024
During a survey among marketers in Canada and the United States published in December 2023, more than three-quarters (or 76 percent) of respondents said they planned to send both personalized and non-personalized direct mail in 2024. Meanwhile, 13 percent of the interviewees planned to send non-personalized mail pieces exclusively. According to the same study, most marketers used direct mail for customer retention and acquisition.

Leading direct mail types planned for 2024 according to marketers in Canada and the United States as of December 2023

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Sources

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Release date

December 2023

Region

Canada, United States

Survey time period

as of December 19, 2023

Number of respondents

250 respondents

Special properties

among executive leadеrs, managers, and operational roles

Supplementary notes

The source does not specify the survey type or date.

Percentage points exceeding 100 percent are probably due to rounding.

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Overview

8

Market structure

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Marketers' perspective

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Consumers' perspective

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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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