During a survey among marketers in Canada and the United States published in December 2023, 56 percent of respondents reported using personalized URLs to measure the return on investment (ROI) from direct mail. Another 55 percent of interviewees reported using individual customer activity within a specific time period to measure ROI. According to the same study, most marketers used direct mail for customer retention and acquisition.
Leading tactics for measuring direct mail's return on investment (ROI) according to marketers in Canada and the United States as of December 2023
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Lob. (December 19, 2023). Leading tactics for measuring direct mail's return on investment (ROI) according to marketers in Canada and the United States as of December 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1401955/direct-mail-roi-measurement-tactics/
Lob. "Leading tactics for measuring direct mail's return on investment (ROI) according to marketers in Canada and the United States as of December 2023." Chart. December 19, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1401955/direct-mail-roi-measurement-tactics/
Lob. (2023). Leading tactics for measuring direct mail's return on investment (ROI) according to marketers in Canada and the United States as of December 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1401955/direct-mail-roi-measurement-tactics/
Lob. "Leading Tactics for Measuring Direct Mail's Return on Investment (Roi) According to Marketers in Canada and The United States as of December 2023." Statista, Statista Inc., 19 Dec 2023, https://www.statista.com/statistics/1401955/direct-mail-roi-measurement-tactics/
Lob, Leading tactics for measuring direct mail's return on investment (ROI) according to marketers in Canada and the United States as of December 2023 Statista, https://www.statista.com/statistics/1401955/direct-mail-roi-measurement-tactics/ (last visited December 21, 2024)
Leading tactics for measuring direct mail's return on investment (ROI) according to marketers in Canada and the United States as of December 2023 [Graph], Lob, December 19, 2023. [Online]. Available: https://www.statista.com/statistics/1401955/direct-mail-roi-measurement-tactics/
