Direct mail's leading challenges according to marketers in North America 2023

Published by
J. G. Navarro,
Feb 9, 2024
During a survey published in January 2023, over one-third (or 36 percent) of responding marketers working at North American companies said poor response rates were among the main challenges for using direct mail. Bad address data and budget constraints followed, mentioned by 32 and 26 percent of respondents, respectively. According to the same study, most marketers used direct mail for customer retention and acquisition.

Direct mail's leading challenges according to marketers in North America as of January 2023

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Release date

January 2023

Region

North America

Survey time period

as of January 24, 2023

Number of respondents

250 respondents

Special properties

among executive leadеrs, managers, and operational roles

Supplementary notes

The source does not specify the survey type or date.
Multiple answers were possible.

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Statistics on " Direct mail advertising and marketing in the United States "

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Overview

8

Market structure

6

Marketers' perspective

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Consumers' perspective

8

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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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