During a survey among marketers in Canada and the United States published in December 2023, around 44 percent of respondents reported that their companies allocated between 11 and 25 percent of their marketing budgets to direct mail. According to the same study, most marketers used direct mail for customer retention and acquisition.
Percentage of marketing budgets allocated to direct mail according to marketers in Canada and the United States as of December 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Lob. (December 19, 2023). Percentage of marketing budgets allocated to direct mail according to marketers in Canada and the United States as of December 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1401929/direct-mail-share-marketing-budgets/
Lob. "Percentage of marketing budgets allocated to direct mail according to marketers in Canada and the United States as of December 2023." Chart. December 19, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1401929/direct-mail-share-marketing-budgets/
Lob. (2023). Percentage of marketing budgets allocated to direct mail according to marketers in Canada and the United States as of December 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1401929/direct-mail-share-marketing-budgets/
Lob. "Percentage of Marketing Budgets Allocated to Direct Mail According to Marketers in Canada and The United States as of December 2023." Statista, Statista Inc., 19 Dec 2023, https://www.statista.com/statistics/1401929/direct-mail-share-marketing-budgets/
Lob, Percentage of marketing budgets allocated to direct mail according to marketers in Canada and the United States as of December 2023 Statista, https://www.statista.com/statistics/1401929/direct-mail-share-marketing-budgets/ (last visited November 03, 2024)
Percentage of marketing budgets allocated to direct mail according to marketers in Canada and the United States as of December 2023 [Graph], Lob, December 19, 2023. [Online]. Available: https://www.statista.com/statistics/1401929/direct-mail-share-marketing-budgets/