During a survey among marketers in Canada and the United States published in December 2023, around 44 percent of respondents reported that their companies allocated between 11 and 25 percent of their marketing budgets to direct mail. According to the same study, most marketers used direct mail for customer retention and acquisition.
Percentage of marketing budgets allocated to direct mail according to marketers in Canada and the United States as of December 2023
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Lob. (December 19, 2023). Percentage of marketing budgets allocated to direct mail according to marketers in Canada and the United States as of December 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1401929/direct-mail-share-marketing-budgets/
Lob. "Percentage of marketing budgets allocated to direct mail according to marketers in Canada and the United States as of December 2023." Chart. December 19, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1401929/direct-mail-share-marketing-budgets/
Lob. (2023). Percentage of marketing budgets allocated to direct mail according to marketers in Canada and the United States as of December 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1401929/direct-mail-share-marketing-budgets/
Lob. "Percentage of Marketing Budgets Allocated to Direct Mail According to Marketers in Canada and The United States as of December 2023." Statista, Statista Inc., 19 Dec 2023, https://www.statista.com/statistics/1401929/direct-mail-share-marketing-budgets/
Lob, Percentage of marketing budgets allocated to direct mail according to marketers in Canada and the United States as of December 2023 Statista, https://www.statista.com/statistics/1401929/direct-mail-share-marketing-budgets/ (last visited December 21, 2024)
Percentage of marketing budgets allocated to direct mail according to marketers in Canada and the United States as of December 2023 [Graph], Lob, December 19, 2023. [Online]. Available: https://www.statista.com/statistics/1401929/direct-mail-share-marketing-budgets/
