In 2022, Hygiene brand earned 115 million consumer reach points among other home care brands in Thailand, following by Downy and Sunlight brand. In that same year, around 67.4 percent of Thai households bought Hygiene products.
Leading home care brands in Thailand in 2022, by consumer reach points
(in millions)
According to the source, consumer reach points of each brand was calculated by multiplying three numbers:
- Penetration
- Population
- Consumer choice
The measurement was then weighted by actual population to calculate the brand's reach. As well as a clear picture of the size of its global footprint, this reveals where the brand has opportunities to grow its penetration and its frequency.
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Kantar Worldpanel. (July 5, 2023). Leading home care brands in Thailand in 2022, by consumer reach points (in millions) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1401920/thailand-preferred-home-care-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading home care brands in Thailand in 2022, by consumer reach points (in millions)." Chart. July 5, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1401920/thailand-preferred-home-care-brands-by-consumer-reach-points/
Kantar Worldpanel. (2023). Leading home care brands in Thailand in 2022, by consumer reach points (in millions). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1401920/thailand-preferred-home-care-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading Home Care Brands in Thailand in 2022, by Consumer Reach Points (in Millions)." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1401920/thailand-preferred-home-care-brands-by-consumer-reach-points/
Kantar Worldpanel, Leading home care brands in Thailand in 2022, by consumer reach points (in millions) Statista, https://www.statista.com/statistics/1401920/thailand-preferred-home-care-brands-by-consumer-reach-points/ (last visited December 23, 2024)
Leading home care brands in Thailand in 2022, by consumer reach points (in millions) [Graph], Kantar Worldpanel, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1401920/thailand-preferred-home-care-brands-by-consumer-reach-points/
